"thinkCONVERSION", developed by Jörg Dennis Krüger, is far more than just a strategy - it is a comprehensive philosophy based on proven best practices and sound data-driven analyses. Our targeted approach focuses on adapting specific levers to maximize the conversion rate and sustainably increase your sales. This not only leads to more successful stores, but also saves considerable time.

Get to know our transformative strategy in a free initial consultation and find out how "thinkCONVERSION" can also help your online store to be more successful. Our aim is either to provide you and your team with comprehensive training or to take over the complete implementation of the optimization measures. In this way, you can secure sustainable competitive advantages and promote the growth of your company. With "thinkCONVERSION" you are relying on a tried and tested method that will revolutionize your e-commerce business. 

"Jörg Dennis Krüger is the right man when it comes to pushing online sales"

(Jochen Schweizer, investor on the German version of "Shark Tank")

Ob du deinen Online-Shop gerade erst launchst, deinen Umsatz pushen willst oder bereit bist, dein etabliertes Geschäft hochzuskalieren – wir haben für jede Phase eine Lösung in unserem thinkCONVERSION®-Konzept: Start, Boost und Scale.

Problem
Biovative faced the challenge of presenting its unique products to a wide audience. To achieve this, a platform was needed that not only included an online store, but also knowledge articles, an appealing corporate design and meaningful videos and images.

Goal
The aim was to create a comprehensive presence that would effectively appeal to and convince Biovative's target group. It was important not only to sell the products, but also to strengthen the brand and gain the trust of customers.

Solution
We supported Biovative throughout the entire project. By analyzing the target group, conducting user interviews, identifying sales arguments, planning the website and creating extensive media content, including CEO videos, promotional videos, team and product photos and product texts, we developed a tailor-made solution. The entire store was programmed on the basis of WooCommerce. 

We were awarded the "Online Shop of the Year" at the Stevie Awards for our work.

Problem
"Bulls Coffee", founded by Ola Bull and known from "2-Minuten-2-Millionen", offers innovative coffee capsules made from wood shavings and filled with high-quality coffee from Colombia. The challenge was to develop a concept for the online store that emphasizes and effectively communicates the uniqueness of the product.

Goal
The aim was to create an appealing online store that not only presents the products in the best possible way, but also emphasizes the unique selling points (USPs) and increases organic visibility through a well thought-out SEO concept. Of course, the overall aim was to achieve a high conversion rate and build a scalable online business.

Solution
Together with Ole Bull, we developed a comprehensive concept for the online store. This included the product presentation, the presentation of the USPs, the creation of an SEO concept and the technical implementation in Shopify. Our work enables Bulls-Coffee to successfully market their innovative product idea online.

Problem
Genusswelt Hanstedt began as an addition to a travel agency to offer products that people want to bring back from their travels. With the decline in travel due to Covid-19, the online store gained in importance.

Goal
The aim was to design the online store in such a way that it reflects the variety and quality of the products and appeals to customers even without the travel experience. The challenge was to find an appealing presentation and structure for the store.

Solution
We provided Stefanie Hellmann and her team with intensive training to create the online store from scratch. The focus was on the conception of the products, the development of an appealing presentation and structure. Our approach enabled Genusswelt Hanstedt to successfully navigate through the pandemic and adapt their business model to the new circumstances.

Problem
Geschenke24 was already a successful online store with a monthly turnover of around 250,000 euros. The challenge was to increase the conversion rate in order to make more effective use of the existing traffic, especially organic traffic and traffic via Google Ads.

Goal
The aim was to significantly increase the conversion rate through targeted measures in order to persuade more users to make a purchase. This was to be achieved by addressing and using existing traffic more efficiently.

Solution
To achieve this goal, we relied on A/B testing and personalization. By testing different versions of the homepage, product pages, category pages and checkout pages, we were able to identify the key conversion triggers. Personalization played an essential role in consistently delivering the best-performing experiences and providing customized views to visitors coming from specific sources. These strategies led to a significant increase in conversion rates and increased monthly revenue to around EUR 1 million. Eventually, Geschenke24 was sold to an e-commerce holding company for a multi-million euro sum.

Wie läuft das kostenlose Strategie-Gespräch ab?
In deinem Strategie-Gespräch mit Jörg Dennis Krüger dreht sich alles um dich und deine Ziele. Er nutzt die Zeit, um dir zu helfen, deine Potenziale zu erkennen und gemeinsam einen Plan für dich und deinen Online-Shop zu entwickeln. Themen können Datenanalyse, Produktauswahl, Zielgruppenfindung, Conversion-Optimierung und effiziente Werbemaßnahmen sein.

Warum ist das Strategie-Gespräch kostenlos?
Wir bieten das Strategie-Gespräch kostenlos an, weil es wichtig ist, dass beide Seiten – du und wir – überzeugt und vertrauensvoll zusammenarbeiten können. Es ermöglicht uns, dein Geschäftsmodell zu verstehen und dir zu zeigen, wie wir unterstützen können, mit der Hoffnung auf eine zukünftige Zusammenarbeit, wenn es für beide passt.

I'm not sure if you can help me?
Wenn du einen Onlineshop hast, stehen die Chancen gut, dass wir dir helfen können. Das unverbindliches Analyse-Gespräch gibt dir Klarheit darüber, wie und ob wir unterstützen können.

Which store systems can you help with?
We have experience with a variety of store systems, including Shopify, Shopware, WooCommerce, PrestaShop, Magento and many more. Our training courses are designed to be applicable regardless of the store system used and can be implemented with any store software.

How long does a training session last?
The duration of the training depends on your individual situation and your goals. We offer different training courses for different needs, from starting a business to scaling up. The active support usually varies between 6 and 12 months.

What does the training cost?
Our training and services are tailored to your specific needs and goals, which is why the costs vary. A free analysis meeting will help you to find the right offer for you and make you an appropriate quote.

Wie schnell kann ich nach dem Strategie-Gespräch mit Verbesserungen rechnen?
Schon während deinen Strategie-Gesprächs mit Jörg Dennis Krüger legen wir den Grundstein für mögliche sofort umsetzbare Verbesserungen und langfristige Strategien für deinen Online-Shop. Je nach deinen individuellen Bedürfnissen und der Komplexität deines Projekts können erste Schritte und Optimierungen oft kurzfristig realisiert werden. Wir geben dir einen klaren Überblick darüber, welche Maßnahmen schnell Wirkung zeigen und welche einer tiefergehenden Planung bedürfen.

Wie bereite ich mich am besten auf das Strategie-Gespräch vor?
Um das Meiste aus unserem Strategie-Gespräch herauszuholen, empfehlen wir dir, im Vorfeld einige Informationen über dein Geschäft und deine Ziele zusammenzustellen. Dazu gehören unter anderem aktuelle Herausforderungen, Zielsetzungen für deinen Online-Shop und vorhandene Daten über deine Kunden und Verkaufszahlen. Diese Vorbereitung ermöglicht es uns, das Gespräch gezielt auf deine Bedürfnisse auszurichten und sofort mit wertvollen Empfehlungen für dich zu starten.

Welche Ergebnisse kann ich von dem Strategie-Gespräch erwarten?
In unserem Strategie-Gespräch erhältst du eine individuelle Einschätzung deiner aktuellen Situation sowie konkrete Empfehlungen zur Optimierung deines Online-Shops. Wir entwickeln gemeinsam einen ersten Aktionsplan, der auf deine Ziele zugeschnitten ist, und zeigen dir, wie du deine Potenziale bestmöglich nutzen kannst. Dies gibt dir eine klare Vorstellung davon, wie wir dich unterstützen können und welche Schritte als Nächstes kommen.

Kann ich das Strategie-Gespräch nutzen, wenn ich noch keinen Online-Shop habe?
Absolutely! If you are at the beginning of your e-commerce adventure, the analysis meeting is an excellent opportunity to get everything right from the start. We help you create a solid foundation for your future online store by discussing product selection, target group analysis and market entry strategies together. Our aim is to prepare you in the best possible way for your successful launch.

Gibt es eine Begrenzung für die Größe des Unternehmens, das sich für das trategie-Gespräch anmelden kann?
Our services are aimed at companies of all sizes - from sole traders to established companies. We tailor our advice and support to the specific needs and goals of your business, whether you are just starting out or are already an established player in your market. Your success is what drives us.

How confidentially will my data and information be treated?
Data protection and confidentiality are our top priority. All information that you entrust to us as part of the analysis discussion or a future collaboration will be treated in strict confidence. We guarantee that your business secrets and data are kept safe with us and will not be passed on to third parties without your express consent.

Kann ich nach dem Strategie-Gespräch weitere Unterstützung erhalten?
Yes, the analysis meeting is just the beginning of our potential collaboration. Based on the findings and plans from the discussion, we offer you a range of services and training courses that are specifically tailored to your needs and goals. From detailed strategy development to ongoing support and optimization - we are at your side to make your online store a success.