Episode 5: Mobile First, Bitch!

Your online shop can sell more! Arrange a free strategy appointment with Jörg Dennis Krüger now: https://jdk.de/termin/.

Mobile is also fundamentally important for your shop. Jörg Dennis Krüger explains why!

Make your own shop more successful with conversion hacking? Make an appointment with Jörg Dennis Krüger now: https://jdk.de/termin/


Welcome to the Conversion Hacking Podcast.

My name is Jörg Dennis Krüger and as my watchdog rightly said, yes I am the conversion hacker and as a conversion hacker, I have to say, a topic has become more and more interesting lately. 

And that's just the topic of mobile. The world lives on the cell phone. It's unbelievable how the traffic from mobile devices has increased lately. Some time ago, when you were mobile, you had no idea what kind of thing, yes, it was important.

It wasn't that long ago that all of their websites and online shops had to switch their websites and online shops to be responsive so that it works on all devices. But the fact that this mobile revolution has really come is somehow, perhaps not surprisingly, but somehow new. However, I am surprised how many are actually surprised by it.

I see so many online shops that are responsive, yes, there is somehow a catch on mobile, but that they are now really suitable for mobile use, you see that somehow, unfortunately, relatively often that this is not the case . And does someone have a look at the web analysis. 

I'm really surprised again and again, in the b2c segment. It's a little different at b2c. But how much the mobile quotas have risen in the b2c segment. We're talking about access rates of 70, 80 percent of mobile visitors for online shops. And if I acquire my customers partly through Facebook and Instagram and so on, then the numbers are usually much higher because Facebook and Instagram have an incredible number of mobile users. 

And if someone clicks on an ad or clicks on the post and so on, then he just comes to the website with the device, with the smartphone and then has to be picked up accordingly and maybe also has to be able to convert. And then I'm surprised and I don't understand why so many people still plan their websites on the big screen. Because the big screen, we have it especially in the agencies, the online-savvy people have big screens. 

There are large screens in the IT departments, but the screens have actually become a bit smaller for the users. And if I just can't convince Mobile because something doesn't work, check outs, big problem mobile, then I'm really behind. And mobile is really a bit more than just displaying the page responsively. And I find the way from mobile to desktop view much easier than optimizing from desktop to mobile view. That means, if you really build a mobile site and concentrate on the essentials, then you can just do that. Concentrate on the essentials. 

That's what it's all about and then in the next step you can see how the whole thing should look on the desktop. Then it's best not to make the mistake and just make all the elements huge, because that doesn't help anyone either. Somehow it has to be hand and foot. You can also display elements side by side. You don't have to enlarge them all and display them one below the other. But as I said: Mobile is so incredibly important and it just has to work, the entire process and the little things too.

Mobile is still haptic, it's really haptic. I've got it in my hand. I move it with my thumb and so on, and it just has to feel right. So how are forms to be filled out, does it work, does it open in the right elements? Does it work with Android and iOS that the fields are properly filled out. In Safari as in Chrome, for example. Are passwords stored properly? Does that feel good? can I get through really well on my cell phone? 

For example, by automatically scrolling a page a little further when I have filled it out on the mobile phone. It's so difficult to just scroll down a form field on the phone, it's a bit annoying. The site prefers to do that itself. Or when it comes to where the keyboard is displayed, the form must be thought out accordingly. And if something pops up in the form then it has to be done in such a way that the operating system understands it or that I can somehow still operate the pull down with my thumb and the like. So that I can really get through there fluently.

And at the latest when you check out, most of the pages are completely focused on the desktop again, which you may even understand because it was said quite often: Well, people do research on mobile devices. But if you want to buy, just go to your PC and order there. And that was true for a long time. Meanwhile, I have to say, I too, who was never really such a big mobile advocate, do an incredible amount on the iPhone, an incredible amount on the phone. And the displays have gotten bigger, even outside of the iPhone world, the Android displays have gotten bigger, easier to use and something like that. 

Or that a lot of things are only made mobile, and you notice it in the banking world, for example, how something like an N26 can suddenly pass the banks by simply offering everything on the app, because the savings banks and so on in their entire security craze history never even started developing proper cell phone apps. Yeah well To cut a long story short, everything has to work and it really has to work, and sometimes it's not that time-consuming. When I can just leave a lot out. But mobile just has to work. And that is just as important for landing pages as it is for an online shop. It just has to work. 

So I basically babbled for 6 minutes about the fact that you just have to work mobile that you just have to pay attention to mobile. And to be honest, I think I would have liked to talk about it for 60 minutes because I just don't want to see websites, landing pages, online shops that are simply so incredibly poorly set up on mobile devices. 

And so really, please tattoo in the brain: Mobile first! Google preaches this, everyone preaches this, and it's fundamentally important. And when I somehow design shops, look at websites, something. Then the main device simply has to be the mobile phone, and you can do that on your PC too. Quite simply in Chrome, right mouse button: examine. Then there is such a funny button there are basically two small screens on it, looks a bit like a mobile phone in portrait and in landscape mode, I click on it and then I can select in the window what Chrome will now use as a preview device target.

Do I just want an iPhone X or enter my size like that, or what do I know. I might not take an iPhone Plus, it's quite large. So prefer an iPhone X to have a medium size. And then I'll take a look at the page on the desktop and how it will look on mobile. Sometimes I press F5 before I form my opinion. Because of course sometimes JavaScript and so on, then only reload it again when you know the screen size correctly and stuff like that. And then I can see how it works.

And honestly, if I let myself be shown websites in the future, I would always like to see that someone on the desktop jumps into the mobile view and shows that first. Because only then do you really think from the user's perspective. And that's actually what I've been telling you in the last 8 minutes. It's about the user perspective. Isn't it completely boom whether that, or what kind of device we use and what the important device is. It is important that this is what the user is using. And now these are smartphones. Maybe the next thing is really Alexa and so on speaking devices, which I don't see in e-commerce as yet. 

But mobile devices really have to be supported by everyone now. That's where the user is. So go homework. And if you haven't quite found it and haven't quite understood how the preview in examine mode and so on works in Chrome, you can just look at the Show Notes. 

I put a short GIF in where I show it exactly, or watch a short video. So that everyone knows how to do it when we see each other, and if you show me your website, which you please show me on mobile too. We don't have to take out the cell phone, we can do that in the web conference by properly switching to mobile in the browser.

Here we go. And then you can have really cool conversion rates on mobile that are even better than on the desktop. Because this well I change the page for a moment, I close a short tab and so on.

Mobile is different. mobile I am much more focused on a website and not at all on this one. I have 4000 pages open here and switch among them. Rather, the focus is on one side. You don't open 10 search results and go through them one after the other, but instead I look at one and then go back because it's not that easy on the phone. In this respect, I have much better opportunities to sell better and you just have to do it.

So, let's go. Really off you go! Now! not until tomorrow! Mobile! And as I said, the further information is in the show notes on JDK.de/Podcast and then you can click on the individual episodes and simply click on the responsive episode and then you can watch it and just try it out on your mobile phone. Let's see how it looks there.

I always try hard to make the website responsive, but I am sure that there will be some flaws, and I am happy about every tip. Until next time!

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